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about the project



"In that Empire, the Art of Cartography attained such Perfection that the map of a single Province occupied the entirety of a City, and the map of the Empire, the entirety of a Province. In time, those Unconscionable Maps no longer satisfied, and the Cartographers Guilds struck a Map of the Empire whose size was that of the Empire, and which coincided point for point with it. The following Generations, who were not so fond of the Study of Cartography as their Forebears had been, saw that that vast map was Useless, and not without some Pitilessness was it, that they delivered it up to the Inclemencies of Sun and Winters. In the Deserts of the West, still today, there are Tattered Ruins of that Map, inhabited by Animals and Beggars; in all the Land there is no other Relic of the Disciplines of Geography. Suárez Miranda: Viajes de varones prudentes,
libro cuarto, cap. XLV, Lérida, 1658."

Jorge Luis Borges

“It is not only the pillar line to be beautiful, it is the coupling of line, rocks and valley, it is the tension and bending of cables: a mute, silent, and continued operation of technicity applies there to the world.” 

Gilbert Simondon, On the mode of existence of technical objects.


The vision of the distance has always been captivating for man. Seeing the horizon from the top of a mountain or from the seaside, raising our heads and look to the sky and stars. The technical intermediums expanded the possibilities of the vision: air balloons, planes and satellites as intermediums of distance; lens, cameras and screens as intermediums of proximity. But the enormity of that distance was supported by mankind long before by another surprising gimmick: maps. From Babylonian clay tablets to the amazing Google Earth, maps are the way we deal with the distances in our world. Maps are ways of seeing, interpret and read the world. Watching a map is like watching a picture, a way to start travelling. But the maps, as human creations, can’t escape from the bright side of it inherent humanity, as a representations of the earth made by man maps can show its beauty. Maps are a form of art.

From that experience emerges ULTRADISTANCIA.  Endless travels, permitted by the satellite imagery of Google Earth, over the earth geography to the encounter of forms and architectures, topographies and contrasts. Natural and human creations and the crossbreed of both. Cities, airports, roads and mountains. Lakes, parks and crops. Kaleidoscopes of shapes, colors and geometries. Although sometimes the distance does not allow us to see us down there, we know we are there. 



"Ultradistancia," channels this whimsical understanding of travel into a stunning art project, turning the world into a petri dish of colors and shapes that requires no migration at all. In fact, his series is based on the capabilities of Google Earth's satellite camera, a seemingly omnipresent technology that allows Winer -- a veteran traveler in his own right -- to scour the planet's landscapes without ever leaving the comfort of his glowing computer screen. It's easy to fall inside one of Winer's kaleidoscopes, that combine the chaos of super highways with the eerie abandon of farmlands or cargo shipments. Winer emphasizes the patterns that happen organically across the globe, infusing each aerial view with saturated pigments and selective perspectives. "Common landmarks resembles paintings and topography explodes in rare colors," he explains." (Katherine Brooks, The Huffington Post)

"Winer transports viewers across all corners of the globe, allowing them to vicariously travel on google earth ‘trips’ from airports to highways and famous cities. aerial photography sourced from satellites sees stations, neighborhoods, routes, and houses turn into kaleidoscopic compositions. it is from this vantage point that an observer can truly understand the winding pathways of an airport terminal, the twisting roadways we drive on everyday and the complex layouts of historic cities. A landscape format allows a horizontal reading of the image, enhanced through the digital interplay of color and luminosity. the series distorts our perception of the earth surface, where common landmarks resembles paintings and topography is visualized through a spectrum of color." (Nina Azzarello, Design Boom)

"From his virtual vantage point, Winer adjusts the satellite image’s zoom until the world transforms into a series of abstract forms and characters. After manipulating color, brightness, and focus, the earthly appearance of his subjects falls away. What replaces it is a secret life of architecture and topography seen only from afar. In his images, doldrum shipping containers look like Mondrians, roadways smile eerily through asphalt lips, and parking lots mimic mitosis with merging cells of concrete and cars" (Sami Emory, The Creators Project-Vice)

"Le geometrie, i colori e gli spazi delle architetture urbane scoprono un nuovo punto di vista. Nelle immagini di Federico Winer, fotografo, "viaggiatore" e professore di filosofia, la mano che scatta non si trova sul pulsante della macchina fotografica ma sul mouse. Nella serie "Ultradistancia", Winer ha scelto di immortalarle dallo spazio, sfruttando i satelliti di Google Earth, le geometrie e gli incastri dei panorami ripresi dall'alto. Pochi clic per cogliere le angolazioni giuste e poi una sapiente post-produzione per "costruire" questi inaspettati panorami "psichedelici". (Nicola Perilli, La

 "Google hat mit Maps der Welt ein Spielzeug geschenkt, das schon zu vielen tollen Projekten geführt hat  Federico Winer hat nun einige bereits in ihrer Form verrückte Luftbilder aus Google Maps rausgesucht und diese durch das Spielen an Farben und Schärfe zu wahrhaft hypnotischen Mustern werden lassen. Die so entstandene Serie trägt den Namen ULTRADISTANCIA." (Lucas Foljanty, Urbanophil)

"ULTRADISTANCIA allows users to “[take] infinite tours over our planet,” depicting a breadth of sites from across the globe. Forty vivid and geometric images provide viewers with an unconventional perspective of the earth, allowing the human eye a glimpse of that seen by the lens of computer cameras." (Patricia Arcilla, Archdaily)

"Winer infuses Google Earth landscapes with vivid color—distorting them and making the shapes, contours, and patterns on the planet’s surface pop. As the project’s name suggests, the idea is to become intimate with these mini-portraits of Earth, from afar." (Tanvi Misra, City Lab)

"Art gives our planet the psychedelic treatment" (@googlemaps)

"Inspiration is right at the fingertips of artist fwiner as he transforms Google Earth images into bright, geometric patterns" (ADOBE)

"With the images remaining an accurate documentation of our Earth as seen from the top, the masterful tweaking and eventual mix of colors lend an element of fantasy to the overall visual reality of our Earth" (Aqila Xiao, Design Taxi)

"With a philosophical mind, an artist’s eye, and apparently the patience of a saint; we can expect to see much more of the fascinating work of Federico Winer in the future" (Crack Two)

"Argentinian photographer/artist Federico Winer has been doing just that with his longterm projectUltradistancia: Finding the shapes of monsters and mythical creatures (and many other intriguing things) by looking back at Earth from the skies. Through the Gods-eye view of Google Earth, Winer discovers geographic shapes and geometries that transform cities, peninsulas, neighborhoods and ports into animals and monsters. Some, such as recently constructed island colonies are intentional, others are just strange coincidences. Perhaps more architects, city planners and land artists will take this view-from-the-skies approach into account as they design and build future projects." (Jim Casper, Lens Culture)



ULTRADISTANCIA es un trabajo de arte fotográfico que utiliza imágenes satelitales de Google Earth para jugar con los modos en miramos nuestro planeta desde "arriba", realizando infinitos recorridos sobre la tierra al encuentro de geometrías, formas y topografías, creaciones humanas y creaciones naturales. ULTRADISTANCIA es un proyecto sobre la percepción  y una celebración de las multiples formas que toma la fotografía, a través del lente de una cámara o a través de la pantalla de una computadora. 

Cómo vemos aquello que estamos viendo nos permite comprender por qué vemos del modo en que estamos viendo. 

ULTRADISTANCIA is a fine art photographic work who uses Google Earths imagery to play with the way we see our planet from above, taking infinite tours over the earth to the encounter of geometries, shapes and topographies, natural and humans creations. ULTRADISTANCIA is a project about perception and a celebration of the multiple forms that photography can take, through the lens of a camera or through the screen of a computer. How we see what are we seeing will let us understand why we see the way we are seeing. . 


 Contact for info> CLICK HERE


Todas las imágenes han sido retocadas y alteradas digitalmente. La atribución corresponde a @ 2015 Google y a sus proveedores de imagenes: Digital Globe, SIO, NOAA, U.S. Navy, NGA, GEBCO, Us Dept of State Geographer, Image Landsat. CNES / ASTRIUM, Orion ME, AutoNavi, LDEO-Columbia, NSF, INEGI, Aerodata International Surveys, Basarsoft, GeoBasis-DE/BKG, CNES - SpotImage, ZENRIN, IBCAO, TerraMetrics, Bluesky Getmapping plc, Infoterra Ltd & Bluesky, The GeoInformation Group, CAPCOG, Texas Orthoimagery Program, U.S. Geological Survey, USDA Farm Service Agency, Skybox Imaging, Inc., Aerometrex.